THE CALL: My assistant just got off the phone with a prospect inquiring about company swag from our website. She told her about the calling/emailing/live chatting with other promotional product companies she had been doing for the last 4 DAYS. Why?
THE PROBLEM: The prospect told us she had placed an order on line for business swag from one of our competitors, thought all was fine, and then got an email from that company 3 DAYS later saying the notebook/journals were out of stock.
Her boss wanted a specific customized notebook for an upcoming event. No substitutes, it had to be this exact promotional notebook.
So, the company swag scavenger hunt -- err, google search -- was on. She told us she found the promotional journal on so many other websites, she lost count. She was calling, emailing, texting and live chatting her way through the list convinced she would find a company who had them in stock. Every company told her the item was out of stock. We knew that.
(And yes, she found it on the PROMOrx website. I'd link, but it's been removed.)
What did PROMOrx tell her?
1. Most everyone in the promotional products space is a reseller.
2.There is ONE factory that supplies this notebook to ALL the promotional product distributors. That means, even though it's on hundreds of branded item distributor's websites, NO ONE will have it as only ONE factory stocked this branded notebook.
NOTE: This is NOT the case with all items in the promotional product industry. Many promotional items are brought into the US from China by multiple suppliers in our business. If one doesn't have stock,another might. We're into the details around here!
3. The custom notebook is not only out of stock, it's been discontinued. We showed her 3 alternatives in the same general price range. She was surprised by that. Really? We call it customer service here at PROMOrx!
The marketing assistant who called us is probably paid somewhere in the $15-25 per hour range depending on geographic location and size of the business she works for.
If she spent 30 hours of her time this week--her estimate, not ours--how much of her company's money has she WASTED because she didn't understand the 'lay of the land' when buying swag for her company? Or because her company didn't have a true promotional products partner already in place? (FYI--the custom notebook order would have totaled around $1000.00 -1500.00)
THE TAKEAWAY: What's your time worth? Partner with a professional promotional products company who knows the details that will save your business time which is money. Yes. Like PROMOrx. It's not always about the cheapest company swag.
Blogger: Vickie MacFadden, the PROMOrx.com owner. I'm a tell it like it is Southerner who loves tech and is insatiably curious. I'm the author of the infamous 5.5 Ways to Know if Your Company Swag Sucks Vickie at PROMOrx dot com
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