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December 13, 2018
Technology is ever-changing. These changes and the complexity of the products becomes very apparent when shopping for promotional items for tech giveaways and other events where ‘the best’ is the target. The fact of the matter is this: Not everyone uses the same brand, which makes choosing a tech savvy promo item a little more complicated. (There’s always the Apple vs. Android debate!) Each type of device uses a different cord to charge and to transfer data, which means one cord may work for someone with an iPhone, but may not if you have a Samsung or Google Pixel. It also means that what works for an older version of an iPhone doesn’t work for the latest iteration. And, unless...
December 06, 2018
Promotional products have been proven to be an effective marketing tool for your company, and trade shows provide you with the perfect opportunity to convey your brand’s message to a large crowd, utilizing customized swag. In addition to identifying your target audience and choosing products that are relevant to the market and the industry, you also need to stay within a defined budget. And that’s where things get tricky. In the promotional products industry, it’s not uncommon to get a phone call from clients who want something “fast and cheap” for their next trade show event. And, we get it. We really do. We’re all busy and usually limited by that awful, terrible b-word (budget), so “fast and cheap”...
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