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January 31, 2019
We are knee-deep in tradeshow season, which probably means your company’s custom logo is branded on everything you can think of, from pens to USBs to t-shirts to notepads. It’s what smart marketers do; however, these custom giveaways add up and you can find yourself with an abundance of leftover tradeshow swag. Maybe there was an order minimum on the t-shirts you chose for your custom swag (you only needed 250, but the minimum order was 500). Maybe you were trying to be budget-savvy and ordered the highest quantity of pens in order to get a price break. Maybe you have back stock of USBs from last year’s tradeshow giveaways and you wanted a refresh this year, so you bought...
January 23, 2019
Upon arriving home one afternoon, we saw that there was a swag bag hanging on our door. It was one of those “Welcome to the Neighborhood!” type bags, chock-full of business cards, pamphlets, coupons, and...you guessed it, a lot of branded swag. The bag contained company swag from banks, funeral homes, designers, schools, and more. It was an opportunity to promote their business and gain new customers, but based on swag alone, most of them fell short - very short. Little did those unsuspecting businesses realize that the swag bag would land on the doorstep of a promotional products company owner that is 18 years running and going strong. We know a little something about this business and have seen...
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