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May 16, 2018
For small business owners, it takes more than a good product to achieve long-term success. In today’s competitive market, business owners must focus on building their brand if they want to make a lasting impact on consumers. When it comes to proper branding, few things are more important for your ROI than consistency. Consumers expect your brand to evolve with them, but they also want the core values of your brand to remain reliable. And yet, brands are inconsistent all the time, resulting in significant losses of revenue and loyal customers. Here, let’s take a look at how your brand consistency can directly impact your bottom line. Build an Emotional Connection What do you think is more important to your...
May 09, 2018
To get real value from your promotional products, it helps to gather data to enable your team to identify tradeshow giveaways that will resonate with your audience. Start by developing your buyer persona before the conference or event and then use the knowledge you gathered through a shared interest — like a well-chosen, conversation-starting corporate swag item — to round out your buyer personas after the fact. Not only can identifying buyer personas help conference attendees connect with your brand, but it can also inform you about how brand voice, style and design can be tailored to conference attendees. This is all valuable information when you’re planning your branded giveaway for the next industry event. Plus, the right promotional...
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