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December 06, 2018
Promotional products have been proven to be an effective marketing tool for your company, and trade shows provide you with the perfect opportunity to convey your brand’s message to a large crowd, utilizing customized swag. In addition to identifying your target audience and choosing products that are relevant to the market and the industry, you also need to stay within a defined budget. And that’s where things get tricky. In the promotional products industry, it’s not uncommon to get a phone call from clients who want something “fast and cheap” for their next trade show event. And, we get it. We really do. We’re all busy and usually limited by that awful, terrible b-word (budget), so “fast and cheap”...
November 30, 2018
Over the last several decades, we’ve seen some amazing technological advances across the promotional products industry, which is great, especially if you love tech gadgets as much as we do. However, with these advances come security threats, with hackers figuring out ways to steal just about anything you can think of when it comes to our identity. That’s not so amazing, but luckily there is usually a solution for these problems, giving us peace of mind when it comes to using said technology, and making decisions for which promotional product is best for that upcoming trade show giveaway. Perhaps one very obvious example of a targeted solution to identity and credit card theft is the onslaught of RFID-blocking products that...
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