6 Trends to BOOST Your Company Swag to the Next Level
UPDATED JULY 2019
Company swag is HOT right now. In fact, in the third quarter of 2018, sales of promotional products were up 6.8% as compared to the previous year. That means that more companies are using cool corporate giveaways as an essential part of their marketing plan to build brand awareness and brand loyalty. It’s one step in ensuring your brand’s longevity and success - promotional products also drive sales!
Much like other consumer trends, cool giveaways for clients are always changing, depending on the demand of the product, changes in technology, and overall consumer interest. As such, your company should be investing in the hottest new trends according to the latest industry standards. This means your current swag could be in need of a major overhaul!
Keep reading for an insider look at the six hottest trends for corporate giveaways, trade shows, employee incentives, and client thank you gifts.
6 Tech Swag Trends that Are Big in 2019
USBs Are Still a Thing BUT Check This Out
It doesn’t matter what category your business falls into, USBs are a popular - and still very much trending - product for tech giveaways and inclusion in company swag bags.
But the 2019 trend we're seeing take off are these Data Blocking USB Adaptors. Tech companies and start-up companies are buying these things over and over. It's obvious why, right?
INSIDER TIP: Our choice for custom data blockers comes with a description sheet. We think this is important and so do our clients!
Speaking of Beverages…
Insulated drinkware continues to be a hot ticket client giveaway item or inclusion for new employee on-boarding for 2019 for three reasons:
- they’re eco-friendly and that’s one topic that you’ll be seeing a lot of in the new year
- the lack of condensation on insulated bottles(or “sweating” if you’re from the South - it’s hot down here!
- these bottles keep drinks hot and cold for long periods of time. Another plus for most thermal tumblers is that they come in an array of colors - perfect for mixing and matching with your corporate or school logo.
Fun & Functional
Cool tech giveaways don’t have to be all serious, all the time. In fact, adding a little pizzazz to your company merch is a very good way of keeping your brand fresh in the minds of clients and prospects.
For fun and function, you can't beat this Branded Power Bank -- the wrapper AND the power bank, both decorated in full color!
I'm not going to spoil it for you by adding a picture. It's high energy tech swag with a twist that will have your marketing team and your clients buzzing! Just click the link!
1 + 1 + 1 = Tech Swag Trend
Another big trend for 2019 falls in the tech category again. Yes. It's a theme.
What we're seeing clients buy are 'combination products'. Not just a Bluetooth speaker, not just a power bank, not just a wireless charger -- they are buying products that combine two or even three of these tech category winners.
One of our client's favorites is this Bluetooth Speaker + Power Bank + Wireless Charger.
Being Mindful of Our Environment
Our tech customers, start-ups, LEED certified builders and architects, schools and universities are all ordering these stainless steel straw sets.
This environmentally friendly reusable straw is all about the environment with a sprinkle of convenience. What our clients say about these: love that it comes with the cleaning brush.
A Little Self Care
It’s well-documented that Americans work more than their foreign counterparts, which means we all sit in front of our computers way too much.
Wouldn’t it be nice to offer a client giveaway or thank you gift with stress relief in mind? Ergonomic mousepads are a great way to show clients you care and are thinking beyond the sell.
While stress balls are a cool giveaway item that they can use as they’re sitting on one of those grueling conference calls (you may even want to get some for your office too!).
And, there you have it! Six merch trends that will boost your company swag into overdrive, and create a powerful marketing strategy in 2019.
Utilizing branded swag as part of your promotional marketing plan is an effective way to remind clients of your services throughout the year, so why not start off on the right foot, and avoid any disasters along the way.
To add any of these products to your company swag, give us a call and we’ll help make this the year your clients remember you for awesome giveaway products!
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Updated July 2019