Company swag is HOT right now. In fact, in the third quarter of 2018, sales of promotional products were up 6.8% as compared to the previous year. That means that more companies are using cool corporate giveaways as an essential part of their marketing plan to build brand awareness and brand loyalty. It’s one step in ensuring your brand’s longevity and success - promotional products also drive sales!
Much like other consumer trends, cool giveaways for clients is always changing, depending on the demand of the product, changes in technology, and overall consumer interest. As such, your company should be investing in the hottest new trends according to the latest industry standards. This means your current swag could be in need of a major overhaul!
Keep reading for an insider look at the six hottest trends for corporate giveaways, trade shows, employee incentives, and client thank you gifts.
6 Trends that Are Going to be Big in 2019
USBs Are Still a Thing
It doesn’t matter what category your business falls into, USBs are a popular - and still very much trending - product for tech giveaways and inclusion in company swag bags. If your brand is focused on quality, then you’re going to want to invest in an upscale USB that is substantial. These metal flash drives scream quality and beat out the plastic flash drives hands down. Another popular USB option is one that offers “double duty” - like this metal USB drive and bottle opener. Perfect for inclusion in college swag bags or for clients who love an icy cold beverage.
Speaking of Beverages…
Thermal drinkware continues to be a hot ticket client giveaway item or inclusion for new employee onboarding for 2019 for three reasons: 1) they’re eco-friendly and that’s one topic that you’ll be seeing a lot of in the new year; 2) the lack of condensation (or “sweating” if you’re from the South - it’s hot down here!); and 3) they actually do work to keep drinks hot and cold for long periods of time. Another plus for most thermal tumblers is that they come in an array of colors - perfect for mixing and matching with your corporate or school logo.
Fun & Functional
Cool tech giveaways don’t have to be all serious, all the time. In fact, adding a little pizzazz to your company merch is a very good way of keeping your brand fresh in the minds of clients and prospects. “Remember that company that gave away the fun Rubik’s Cube phone charger? Let’s book them for our next event.” Thinking outside the box and looking at giveaways from the perspective of your client is going to make sure they’re listening when you give them this awesome Rubik’s Cube Bluetooth Speaker!
Protection is Important
Another big trend for 2019 falls into the safety and security category. You’ll find clients will appreciate corporate giveaways that include products that secure their gadgets and protect their identity like this branded webcam cover. We also predict this cell phone signal blocking case is going to be the best swag for 2019. It’s especially useful for civic organizations and classrooms.
Tidying Up & Staying Organized
We’ve all heard about Marie Kondo’s book and new Netflix series on the “magic of tidying up.” To align your marketing with that trend, select organizational products for trade show and corporate giveaways. This newly added tech accessories organizer is just one example of useful swag that’s set to impress in 2019.
A Little Self Care
It’s well-documented that Americans work more than their foreign counterparts, which means we all sit in front of our computers way too much. Wouldn’t it be nice to offer a client giveaway or thank you gift with stress relief in mind? Ergonomic mousepads are a great way to show clients you care and are thinking beyond the point-of-sale, while stress balls are a cool giveaway item that they can use as they’re sitting on one of those gruelling conference calls (you may even want to get some for your office too!).
And, there you have it! Six product trends that will boost your company swag into overdrive, and create a powerful marketing strategy for 2019. Utilizing branded swag as part of your promotional marketing plan is an effective way to remind clients of your services throughout the year, so why not start off on the right foot, and avoid any disasters along the way.
To add any of these products to your 2019 company swag, give us a call and we’ll help make 2019 the year your clients remember you for awesome giveaway products!
Here's the latest update to the best 2019 company swag: Safety Swag for 2019