It doesn't matter if your title is Marketing Assistant, Executive Assistant or Virtual Assistant, when someone in the company needs a job done, and they need it fast, they call you.
It's your job to provide back-up support, which means you need assets you can trust.
Having the perfect resources to get a job done is one level of excellence. Knowing how to use them to achieve the best results—that gets you noticed!
Now that you have a great resource for company swag, imagine being able to explain to your boss that while your competition is ordering trade show giveaways and other corporate swag based on what they see other companies do, you know how to choose products that achieve company goals.
We've developed a guide to keep you organized and provide that next level of excellence that makes you famous.
There are two avenues of research that need to be done: Your brand and your target audience.
The first rule of all marketing is to know what your company message is all about and how they choose to take that to the public. All branded products are an extension of who you are as a company, and it's important to know how any campaign will fulfill the company goals.
Choosing swag without knowing how it relates to your company brand is like shooting darts blindfolded.
You may hit the mark, but you could also create a big mess.
If you have a clear company mission, you can help keep any marketing campaign on track and relevant.
Which brings us to the target audience.
Who are they? What are they looking for and how does your company provide that? The more you know about the group of people you are targeting and how your company can help them, the better you can personalize their experience.
If you follow the entire guide but don't understand the relationship between what your company offers and what your customers need, your campaign is significantly less likely to succeed.
It will pay off to find out if your company has developed a buyer persona. And if not, it's a good time to write one. It will help with almost every marketing project in the future.
Your Boss: I just got a call from corporate. It looks like we're going to go ahead and present at the trade show after all. I'll need you to organize a booth presentation and come up with giveaway ideas.
You: And when do you need those?
Your Boss: I know it's short notice, but I need them ready to go in two weeks.
Where do you begin?
A simple checklist will keep you efficient and help you prioritize.
Now that you have a good foundation, it's easier to pull it all together and present it to your boss.
Let's take the trade show example and put together a list of potential giveaways you can present to your boss that will:
In our example, let's say your company provides software to help real estate agents track listings, sales, prospecting for new clients, and all incoming contacts that may lead to a new listing or sale.
The basic company message is that you handle the details so agents can concentrate on matching potential clients with their dream home.
Here's what you've learned about your target audience for this event:
Your challenge is to match your company goals, message, and brand to a gift or giveaway for the event that a diverse crowd of sales savvy adults finds useful and memorable.
No wonder everyone panics and calls the assistant!
Thanks to your research, you know that the average age of golfers is 18-59, and most golfers are financially stable, educated and tech savvy.
Both golf and tech products are a perfect match for your target demographic!
But what about your company? How do they fit with your branding message? You free up their time and make life easier for them to function.
When you consider that the persona reveals they play hard while they obsessively check email and messages, both golf and tech match your company message that you free them up to function efficiently.
We're looking for products that are useful right away, that won't get lost in the bottom of the bag until the next trade show or event.
We want our company to be relevant and memorable right away. Here are some potential ideas to round out our exercise.
Golf Outing Giveaway Bags with tees and more are useful right now and help them relax and enjoy.
Ultra slim Power packs keep cell phones powered up without the extra bulk on the 14th hole, and earbuds keep contact calls on the green more private. Or how about a USB-C? Very few people know that the current USB could be obsolete. There is a change coming, so here's your chance to get ahead of the pack.
If you'd like to know more about choosing the perfect tech items, go here.
Don't forget, if you're looking for items for sponsored events and other types of campaigns, you might want to change gears and order things like matching short sleeve Polos for your team, or bigger ticket items for smaller groups.
The only thing left is to add company logo, colors, and contact info. Give us a call, and we'll be happy to help with that.Now, go explain to your boss why it's a good thing that your competition is handing out postcards.