How A Major Investment Management Company Failed Holiday Gifting
Buying Company Holiday Gifts or client gifts year round takes budget, thought, and attention to detail.
Let me share a holiday gift my husband and I just received from our investment management company.
I'll not share their name, though you'd certainly recognize the company as a huge player in the investment field.
My husband and I are grateful for the gift but we both find it a brand disconnect for many reasons you'll see below.
And what's the bottom line?
It's YOUR marketing budget that needs to be wisely allocated.
The dollars and sense (or cents!) of it in part two of the video.
When the details matter (and they should!), spend your marketing dollars wisely!