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September 02, 2015

Recycling 101. What Do Those 3 Arrows REALLY Mean?



There’s that buzzword again, “eco-friendly,” being thrown around by various companies, environmentalists, and even politicians. Let’s cut to the chase. Lots of promotional products are touted as “recycled,” leading you to inevitably think, “Oh, I just bought something made from someone else’s stuff! How cool!”

You may have been greenwashed.

Legally, any company can call an item made of re-used materials “recycled.” Many times, recycled items aren’t completely made from previously-used consumer products. They might be made from trimmings on a manufacturing company’s factory floor; they could consist of damaged materials from said factory; they could be made up of something that spilled on the ground! This is still material that has been reused, and not gone to waste. However, it’s not what many people think it is.

The consumer should know what he or she is getting.





What Am I Getting When I Get That Recycled Water Bottle?

                                                                    

In the spirit of transparency, PROMOrx wants to clear some things up to ensure that you and your customers actually get what you want from your recycled promotional products. Items labeled “recycled” are either made from pre- or post-consumer waste:


Pre-Consumer Waste = Manufacturer waste, such as factory trimmings and the aforementioned “items on the factory floor.” These are materials that have never actually been used by consumers like you!


Post-Consumer Waste = Items that you typically associate with recycling: goods that someone else has utilized and thrown away, which were ultimately turned into something new!


Recycled items like PROMOrx’s Recycled Tires Jar Opener, or Recycled Adhesive Notes are ideal opportunities to showcase your company’s stance on recycling. You may choose to have these items labeled, “Made From Recycled Materials” below your logo. Or choose an item with the recyclable symbol printed on it like these Green Marketing Pens or these Made with Recycled Bottles Pens Either way, people know they’re getting something special, that honors a commitment to the environment! 

 

What Are Those Green Arrows I See on Eco-Friendly Products?

                                                               

Many people believe the well-known triangle composed of green arrows indicates an item has been recycled. Don’t purchase a promotional product and call it “recycled,” simply because these arrows appear! This design actually means that an item is recyclable, but may not be made from recycled materials. The good news is, recyclable items are great too.

When you purchase a PROMOrx product that is recyclable, rather than recycled, you’re still getting something valuable. A recyclable product enables the consumer to participate in the global overall effort to Reduce, Reuse, and Recycle.

Recyclable items can be turned into something new, creating less waste overall. When someone eventually does want to get rid of a recyclable promotional product, at least they’re not creating more waste!

We love it when companies choose to brand themselves as environmentally-conscious businesses. The consumer always appreciates that forward-thinking attitude.


What Can You Do?

                                



In addition to distributing recycled and recyclable promotional products, you can promote eco-friendly attitudes by putting your company logo on reusable items. An ideal choice is the PROMOrx metal water bottle, which cuts down on those pesky plastic water bottles people buy in bulk (and throw away).

Another option is to use sustainable goods for giveaways and gifts. One popular, and incredibly fun example is the natural cork coaster. Made from wine corks created during cork production, these coasters were produced to look elegant while serving a purpose. Sustainable items are made from easily renewed resources like bamboo, instead of harder to obtain and more scarce natural resources.


Just Remember These Recycling Tips…

                               


Go forth and choose the Eco-Friendly product that you believe suits your company, and aligns with your marketing goals. Just remember:

  1. Not all “recyclable” items are recyclable everywhere in the country. This article from Real Simple provides insight into which plastic products are accepted universally, and which ones  might not be acceptable everywhere.
  2. Keep similar papers in similar recycling bins. Papers are recycled together on the basis of the types of fibers that they contain.
  3. Recycling metal is incredibly helpful to the planet. It saves energy and money!
  4. Only some types of glass are recyclable. For example, Pyrex glass is generally not accepted by recyclers. Glass bottles and jars usually are.

 

PROMOrx purple papers are designed to help our clients, and potential clients, make informed, intelligent decisions about the branded items they want to buy.

© 2016 PROMOrx.  All rights reserved.

August 19, 2015

Which PROMOrx Journal is Right For You?

                                                                  

 

The Problem: How do you decide if you should spend a little more and put your company logo on a Moleskine journal, invest in a Journal Box Set, or purchase the Diplomat Journal? There are pros and cons for each choice. I'm Jill Pohl, PROMOrx Marketing Specialist and I’ll give you the information you need to decide. Items pictured below from left: Moleskine, Bookbound, and Diplomat Journals.

                                    

 

Your Choices: 

Moleskine JournalYou’ve seen them at Barnes & Noble. You’ve wondered if they were worth the extra money. This hardback, lined journal gives you a lot of bang for your buck, in our opinion. The journal feels sturdy and substantial, like you’ve gotten something great quality. The binding is not very visible when you open it, and it lays flat on your desk for easy writing. All 3 journals have the same core features: a silky bookmark, elastic outer band, and expanding back pocket. Company branding available on all journal covers.

 

                           

                                     Moleskine Front, First Page (with space for name/address), Lined Pages

 

Bookbound Journal Gift Set 

The journal included in this gift set feels cheaper than the Moleskine one. It has all of the same features of the Moleskine, but the pages are much lighter and the binding is more obvious. It feels like something that might not hold up to too much abuse, but it’s still a solid choice. We love that the pen included in the gift set attaches to the edge of the book, securely, so you can’t easily loose it. It’s a bit wider than the Moleskine, which some would consider an advantage. It’s the largest of the 3 Moleskine-style journals. 

The gift set is ideal for anyone looking for extra storage for their papers. The journal comes in a gift box that’s sturdy and reusable as a sort of portfolio for papers. It has its own elastic band and bookmark; just remove the foam protector and put it to work!

 There are more branding opportunities with this choice. Your company name/logo can go on the front of the box, on the front of the journal, and on the pen.

 

                                                   

                                                 Front of Bookbound Journal, Inner Pages of Bookbound Journal


The pen included in this gift set is a “dupe” of the Moleskine brand pen. It looks almost identical, but writes more like a ballpoint pen. They both have a rubberized finish.

                                                                          

                                                                 (Moleskine on right, gift set pen on left)

 

Diplomat Journal 

This one feels the cheapest, which is not to say it’s a bad product. It’s slightly wider than the Moleskine, and its pages are sturdier and thicker than the Bookbound Journal. The binding is the least high quality. It’s very visible, but the pages still seem relatively secure. It does not lay as flat as the other two journals, but offers all of the same features as the Moleskine and Bookbound journals. 

 

                                                    

                                                        Front of Diplomat Journal, Lined Inner Pages

 

Your Solution, Summarized 

 

 

# Pages

    Binding

Size

(H”x W”xL”)

Page Thickness

Stays Flat?

Shape of  Spine

           Logo

Moleskine

Journal

   240

    Sturdy

8.25 x .625 x 5

   Thickest

     Yes

  Round

         Deboss/Print

Journal

Gift Set

   200

   Moderate

8.5 x 6

     Flimsy

     Yes

  Square

       Deboss/Hotstamp

Diplomat

Journal

  160

 Least Sturdy

8.38 x .5 x 5.5

   Moderately Thick

   Somewhat

  Round

    Deboss/Laser/Silkscreen

 

PROMOrx purple papers are designed to help our clients, and potential clients, make informed, intelligent decisions about the branded items they want to buy.

                                                                      © 2016 PROMOrx.  All rights reserved.