In part one of our two-part series on earth-friendly swag, we hit you with some hard facts, which essentially tells us that we (that’s a collective we!) need to take greater strides to make better choices. This can seem daunting, but small action leads to big change, so we encourage you to start small, and “do what you can, with what you have, where you are.”
To help you think about this in terms of your company swag, we’ve gathered a list of products that would make a great alternative to single-use plastic items. Keep in mind: these are just some starter ideas. There are a ton of really cool options out there, and with a little effort, you can take your Earth Day swag from plastic to fantastic in no time!
Recycled Products Are a Big Win
1. Recycled Notebooks: This seems like a no-brainer! Who doesn’t use notebooks? Plus, paper is one of the easiest products to find that is made from recycled materials. Another environmentally-friendly bonus? Paper is one of the most recycled materials, making it easy for the your clients and prospects to re-recycle it once they’re done making scribbles. We like this one for a lot of reasons: 1. recycled cardboard cover (check); 2. recycled paper (check); and 3. recycled steel spiral binding (check). See? It’s a no-brainer, and the fact that it’s made in America (we love this!) will get you extra bonus points as clients see that you care about the earth and supporting the local economy.
2. Recycled Ink Pens: Pair a good recycled pen with a recycled notebook and you’ve got a winning combination. They go together like peas and carrots, and make for thoughtful tradeshow giveaways. In terms of pens, we think this one is a pretty cool. It’s made from recycled plastic bottles, which is a win in and of itself. However, we also think pens make a great Earth Day giveaways because they can be used over and over again...if you buy the refills to go along with it. Tradeshow giveaway insider tip: Buy the refills ahead of time and offer them as part of the pen giveaway. It shows intention and tells clients you’re covering all the bases. That’s good for business!
You Don’t Always Have to Opt for Recycled Products
The products mentioned above are our top picks when it comes to Earth Day marketing campaigns. They are made from recycled materials and have the ability to be reused, which is not only good for the environment, it also makes your swag hang around a little longer too.
BUT, there are other options for cool swag that also show you have the earth in mind. Here are an additional three products that can be used for your tradeshow giveaways and still maintain an eco-friendly approach for any Earth Day events you may be participating in.
Choosing earth-friendly company swag is always a great idea, and small steps really do help. We encourage you to do your research and make sure the swag you’re choosing is really good for the environment (there are a lot of tricky signs and the language can get muddled). As we said, though, small steps lead to big things, and we want your company to shine amongst the crowd when it comes to this year’s Earth Day swag, and hopefully, you’ll elect to keep these eco-friendly products around as part of your year round swag for ongoing responsibility and maximum exposure among clients and prospects.