There are tons of unique ways to boost your lead generation approach, from word-of-mouth advertising and referrals to leveraging social media. But there’s one strategy you might have overlooked: conference giveaways. We know what you’re thinking — swag is expensive and probably has a low ROI — but that’s actually not the case in most scenarios. Why? People love company giveaways, and it helps them connect with your company in a memorable way.
In fact, branded swag has the power to solidify your brand in a potential customer’s brain. Need proof? According to this study by Crowdspring, corporate swag can boost brand interest by up to 79 percent and leave a good impression with the participants. As far as ROI goes, that all comes down to how wisely you use your giveaway budget. Lead generation is important for every stage of business, so you’ve got to be creative when developing your marketing strategy.
When you’re choosing promotional items specifically to help heighten your lead generation efforts, you need to follow a few simple rules. Successful promotional items are always practical, useful, memorable, affordable, tailored to your audience and easy to ship. But beyond that, you need to choose promotional products that are unique and stand out. After all, your potential leads are likely to be bombarded with tons of swag from competitors at the same event.
Some of the most popular promotional product categories are wearables, followed by gifts like drinkware, bags and writing instruments. Noticing a trend here? Consumers love things they can use, and companies know that they’ll make stronger impressions when their swag is on display out in daily life.
With that in mind, we think that tech promotional items are by far the most underestimated product category out there. Branding tech items and gadgets — phone chargers, wellness wearables, USB hubs, earphones, data-blocking USB adapters and more — are a surefire way to ensure that your corporate giveaways are actually used. Plus, based on current research, the number of companies using promotional tech devices and accessories as swag hovers just below six percent. In other words, you know you’ll be handing out something unique and desired.
You also want to think about how your trade show handouts align with your brand. Do a little bit of market research to determine who your target consumer is, and then select promotional products that resonate with the most qualified leads. Pick products that relate to your company, whether it’s specific (like choosing custom spiral notebooks for universities) or something general, like high-quality swag to match your quality-focused business model.
Now that you have some good-quality conference giveaways to hand out at your next tradeshow or special event, how do you make sure that these products help you engage with potential customers and rack up leads? There are a number of ways you can nurture lead generation with your company giveaways before, during and after the big day.
It all comes down to entering your next event with a smart strategy. As successful as it may be, handing out expensive freebies to everyone who passes your booth just isn’t an effective use of your marketing budget. You can prepare for the event by identifying your ideal customer, developing a plan for engaging top prospects and creating fun promotions for highly desirable gifts.
For your next event, try pairing a well-executed lead generation plan with some noteworthy trade show promotions. It will increase your brand visibility and make a lasting impression on everyone in attendance.