When thinking about the best corporate gifts to give, a lot of things come to mind, most of which are fairly standard when it comes to corporate gifting: journals, charging stations, business portfolios, Bluetooth speakers, coffee cups, etc. The one idea that is often overlooked is a book.
Now, you may be thinking: How can my company customize a book with our brand’s logo when the book’s cover is already so busy?
There are many ways in which you can make a book your own without defacing what is already there (!). Your company logo can be imprinted on the cover or added as a band around the binding of the book. Some books even allow you to completely customize a book jacket, which gives you even more opportunity to get your branding message out there. Additional personalization options are available to make the book your own, depending on the book and your budget (ask us how!).
Of course, there is also the option to NOT personalize it. Did we just hear you audibly gasp?! That’s okay! We understand how crazy that sounds coming from a business dedicated to personalizing all the things. However, we’re not always advocates for branded gifts. Books allow us the opportunity to do things a little different, and this is especially a good idea for those of you needing fewer quantities. Sometimes less is more and we love the idea of gifting clients a book that has a handwritten note tucked into or written directly on the inside front cover. Not only does this keep the book nice and clean (for any purists out there), it also gives your company a chance to add that personal touch that so many companies are too busy to even think about. It’s a small gesture that will leave clients feeling thought of and cared for.
Another question that might arise is: How do I know which book to give my client?
This is a good question, regardless of the recipient. It’s always a good idea to do some research to ensure you are giving a gift that will be appreciated and that won’t offend your client. We have some tips for avoiding a disaster with buying client gifts that will apply to your book buying needs as well. The key: Know your client and buy with intention!
On the whole, books make great corporate gifts for a number of reasons and are just as customizable as any other promotional item on the market, if that’s the route you do indeed to take. No matter the occasion, books make a great year-end gift for clients or the perfect “job well done” gift for employees.
We’ve compiled a list of five reasons why you might want to consider corporate gift books for your clients, customers, prospects, employees, colleagues, or boss.
5 Reasons You Should Consider Books as Corporate Gifts
1. You’re Giving the Gift of Knowledge
Whether you’re giving a self-help book on how to grow a business or a coffee table book full of fun facts about the hottest travel destination, you’re giving a gift that is expanding minds and broadening horizons. Most of us are continuous learners, especially leaders and entrepreneurs, so receiving a book, even if it’s outside their area of expertise, is truly a gift that keeps on giving.
2. Books Are Affordable
As with most things in life, there is always a budget. We understand that corporate gift giving relies heavily on your company’s marketing budget, which is why we encourage you to consider giving your clients and employees a corporate gift book. Books are meaningful and memorable, and will encourage an investment in learning, which is an impactful way to share your message and promote your brand without breaking the bank.
3. You Can Personalize a Book
We’ve already discussed the ways you can physically customize a corporate gift book, but personalization can extend beyond that. Giving someone your favorite book shares with them little insights about your personality and/or your business that might be hard to convey with a custom coffee cup or engraved pen. If you share a book of stunning photography, it tells clients you’re visual and appreciate art and technique, while giving someone a book on how to grow your business in a year or less tells clients you’re driven and goal-oriented. Books tell stories and stories are what make up your brand.
4. There is a Book for Everyone
No, really. There is a book for every personality type, every industry, every sense of humor, every knowledge level, every hobby…literally everyone. If you’re choosing a corporate book gift based on your client’s interest, there are going to be a lot of options, all of which will tell your client you’ve put thought and effort into the gifting process. A well-thought out corporate gift is going to be memorable, and clients are going to think of you the next time they need your service or product.
5. Books Can Be Shared
Corporate gift books are gifts that will be read, shared, and (hopefully) never thrown away. Whether it’s a book that your clients passes along to one of their employees or a beautiful hardcover coffee table book that your client’s customers look at while they’re waiting in reception, a book is going to afford your company logo to be seen by many.Books are a thoughtful and affordable corporate gift idea that guarantee your message will be seen. Whatever your specific promotion needs are, you’re going to find a book that is just right for you and your recipient. So, as you’re scrolling through the endless promotional gift options, consider personalizing a book and giving a unique client gift.
Interested in Corporate Gift Books?
We have access to thousands of book titles (actually, most every book currently published), and each one can be customized to include your company logo. Ask us for more information on these and other corporate gift ideas!